Great love affairs start with great cocktails.
When Jerry Thomas wrote his now infamous book, the ‘Bar-Tenders Guide’, it’s likely he had little to no idea how he would influence the culture of generations to come. From their humble beginnings in a dusty US bar, cocktails steadily climbed up the ranks of popularity, infiltrating their way into every area of our lives; TV & film, fashion, entertaining… their reach in modern days’ society is almost immeasurable.
Even the bars themselves benefitted from these new and exciting concoctions becoming a place to be entertained rather than just meet and chat over a drink. Bartenders turned into flair-bartenders, creating cocktails from beautiful ingredients in the most theatrical way possible. Bottles flying, fruit being chopped – it’s no wonder so many people became absolutely enamoured with cocktails when just watching them being poured was an art form in itself.